[{"data":1,"prerenderedAt":21},["ShallowReactive",2],{"article-34":3},{"alumniType":4,"annex":5,"annexEn":6,"author":7,"authorEn":8,"content":9,"contentEn":10,"createBy":11,"createTime":12,"highlight":11,"id":13,"language":11,"remark":14,"remarkEn":14,"sort":15,"title":16,"titleEn":17,"type":18,"updateBy":19,"updateTime":20},null,"{\"status\":\"success\",\"url\":\"https://www.niss.edu.sg/api//profile/upload/2025/08/21/杨洋YouTube-0819-封面_20250821114524A022.jpg\",\"name\":\"杨洋YouTube-0819-封面.jpg\"}","{\"status\":\"success\",\"url\":\"https://www.niss.edu.sg/api//profile/upload/2025/08/21/杨洋YouTube-0819-封面_20250821115044A023.jpg\",\"name\":\"杨洋YouTube-0819-封面.jpg\"}","南洋社会科学学院","NISS","\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">杨洋是个地道的北京姑娘。在国内，她曾经在世界\u003C/span>\u003Cspan style=\"font-size: 15px;\">\u003Cstrong>500强\u003C/strong>\u003C/span>\u003Cspan style=\"font-size: 15px;\">企业打拼，合作过的公司包括英国的WPP集团、瑞典的宜家家居、新加坡的凯德置地，以及中国的龙湖地产。她专注于品牌策略与市场开拓，积累了丰富的跨国企业经验。\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">2017年，杨洋来到新加坡，从零开始新的探索。面对全新的环境，凭借着自己的英语语言优势与对中华文化传承的兴趣，她从企业跨进了教育行业，成为一名新加坡华文教育与中华文化推广者。\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">“跨度挺大的。”她回忆道，“从市场与品牌跨界到教育，我意识到自己缺乏系统的管理思维。正处于迷茫阶段的我，选择了暨南大学中文MBA（新加坡班）项目——它像是为我量身定制一样，让经验与管理得以系统融合。”\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/08/21/杨洋16-9封面_20250821120258A024.jpg\" alt=\"杨洋16-9封面.jpg\" data-href=\"\" style=\"width: 50%;\">\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"background-color: rgb(255, 169, 64); font-size: 15px;\">\u003Cstrong>前沿中国商业案例 带来耳目一新视角\u003C/strong>\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">跨界带来的挑战，让她选择了暨南大学中文MBA（新加坡班）项目。课堂上，她深刻感受到知识与视角的“叠加效应”。\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">企业伦理、组织行为学、战略发展三门课程让她印象深刻。“老师们把教育放在产品思维下去解构，让我醍醐灌顶。尤其是很多来自中国最新的商业案例，在新加坡几乎很难接触到，这让我获得了完全不同的思维方式。”这一点，正是暨南大学中文MBA（新加坡班）的特色所在。\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">随着中国经济实力的不断增强，越来越多的新商业模式、新经营理念、新运营方式新产品概念、新技术应用等源起于中国。暨南大学中文MBA（新加坡班）项目，为学生提供紧密关注中国市场的窗口，引导学生在创新案例中学习，在前沿市场中学习建立对商业最新发展趋势的洞察。\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">在新加坡本地的职场环境里，很少有机会接触到中国最前沿的商业实践，而项目恰好为学生搭建了这样的窗口。案例不仅新鲜，更有全球化的前瞻视角，帮助学员突破原有的思考路径。\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">置身中西交汇的新加坡，时代和市场都亟需既熟谙区域市场，同时兼具国际视野并精通专业知识的复合型人才。暨南大学中文MBA(新加坡班)项目，旨在帮助学生提升复合能力，强化中国优势，开阔国际视野，赋能职业发展。\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">正如暨南大学中文MBA（新加坡班）2024级春季班学员杨洋所说“我会用新的模型去思考问题，真的超出了我的预期。”\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"color: rgb(23, 44, 71); background-color: rgb(255, 169, 64); font-size: 15px;\">\u003Cstrong>课堂之外的价值 与精英同行\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(3, 34, 88); font-size: 15px;\">\u003Cbr>\u003C/span>\u003Cspan style=\"font-size: 15px;\">如果说课堂是知识的“养分”，那么同学则是成长的“加速器”。\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">“我们班的同学，有些是行业内的职业精英，有些是自己创业的老板，大家都已经在新加坡扎根多年，在各自领域取得了成就。”\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">她坦言，和这样一群人学习、讨论，本身就是一笔“不可获取的财富”。在项目中，碰撞出的不仅是知识的火花，还有跨行业的思维与资源。\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"font-size: 15px;\">这也是暨南大学中文MBA（新加坡班）的另一大独特价值：它不仅是一个硕士学位项目，一段学习经历，更是一个高质量的社交圈，\u003C/span>\u003Cspan style=\"font-size: 15px;\">\u003Cstrong>汇聚了东南亚华人华侨精英\u003C/strong>\u003C/span>\u003Cspan style=\"font-size: 15px;\">，既有学术高度，也有现实落地的智慧。\u003C/span>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: justify;\">\u003Cspan style=\"color: rgb(23, 44, 71); background-color: rgb(255, 169, 64); font-size: 15px;\">\u003Cstrong>好奇、纠结、不舍与喜悦\u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"font-size: 15px;\">回望整个MBA学习历程，杨洋用四个词来概括：好奇、纠结、不舍、喜悦。\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"font-size: 15px;\">最初带着探索的好奇心走进课堂，在学习中不断纠结与挑战，课程结束时的不舍，预答辩后的喜悦，串联起这段独特的旅程。\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"font-size: 15px;\">“它丰富了我已有的工作经验，更让我学会从整体视角去思考问题。从客户心理到价值创造，从前端到后端闭环，都是全方位的提升。”\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"font-size: 15px;\">对她而言，暨南大学中文MBA不仅仅是一次学习，更是职业转型路上的答案。\u003C/span>\u003Cbr>\u003C/p>","\u003Cp style=\"text-align: start;\">Yang Yang is a true Beijinger. In China, she worked in Fortune 500 companies and collaborated with global names such as WPP Group (UK), IKEA (Sweden), CapitaLand (Singapore), and Longfor Properties (China). Specializing in brand strategy and market expansion, she built a solid foundation of experience in multinational business operations.\u003C/p>\u003Cp style=\"text-align: start;\">In 2017, Yang Yang moved to Singapore and embarked on a new journey from the ground up. Leveraging her strengths in English and her passion for Chinese culture, she transitioned from the corporate world into education, becoming a promoter of Chinese language and cultural learning in Singapore.\u003C/p>\u003Cblockquote style=\"text-align: start;\">“It was quite a leap,” she recalls. “Moving from brand and marketing to education, I realized I lacked systematic management thinking. At that point of uncertainty, I chose the Jinan University MBA Program (Mandarin). The program felt tailor-made for me, helping me integrate my prior experience with structured management knowledge.”\u003C/blockquote>\u003Ch4 style=\"text-align: start;\">\u003C/h4>\u003Ch4 style=\"text-align: start;\">Cutting-edge China Business Cases: Fresh Perspectives in Singapore\u003C/h4>\u003Cp style=\"text-align: start;\">The challenges of career transition led her to JNU’s MBA Program (Mandarin) . In the classroom, she experienced what she describes as a “layering effect” of knowledge and perspective.\u003C/p>\u003Cp style=\"text-align: start;\">She was especially impressed by courses such as Business Ethics, Organizational Behavior, and Strategic Development.\u003C/p>\u003Cblockquote style=\"text-align: start;\">“Professors approached education with a product-oriented mindset, which was eye-opening. Many cases were drawn from the latest business developments in China—resources rarely available in Singapore. These gave me completely new ways of thinking.”\u003C/blockquote>\u003Cp style=\"text-align: start;\">This is precisely what sets JNU MBA Program (Mandarin) apart.\u003C/p>\u003Cp style=\"text-align: start;\">With China’s growing economic strength, many new business models, management concepts, operational approaches, product innovations, and technological applications originate in China. The program provides a window into this dynamic market, encouraging students to learn through innovative case studies and sharpen insights into the latest global business trends.\u003C/p>\u003Cp style=\"text-align: start;\">In Singapore’s local professional environment, opportunities to access China’s cutting-edge practices are limited. JNU’s MBA Program (Mandarin)  bridges this gap by bringing not only fresh but also globally forward-looking perspectives, helping students break free from conventional thought patterns.\u003C/p>\u003Cp style=\"text-align: start;\">As a nexus of East and West, Singapore requires versatile talents who understand regional markets, possess international vision, and master professional expertise. The JNU MBA Program (Mandarin) aims to nurture such capabilities—strengthening Chinese business acumen, expanding global perspectives, and empowering career development.\u003C/p>\u003Cp style=\"text-align: start;\">As Yang Yang, a Spring 2024 intake student, summarizes:\u003C/p>\u003Cblockquote style=\"text-align: start;\">“I now approach problems using new frameworks and models—this truly exceeded my expectations.”\u003C/blockquote>\u003Ch4 style=\"text-align: start;\">\u003C/h4>\u003Ch4 style=\"text-align: start;\">Beyond the Classroom: Growth with Peers\u003C/h4>\u003Cp style=\"text-align: start;\">If the classroom provides intellectual nourishment, classmates serve as accelerators of growth.\u003C/p>\u003Cp style=\"text-align: start;\">“Our class is filled with industry professionals and entrepreneurs, many of whom have been rooted in Singapore for years and achieved great success in their fields,” Yang Yang shares.\u003C/p>\u003Cp style=\"text-align: start;\">Studying and exchanging ideas with such peers has been invaluable. The program is not only an academic journey, but also a high-quality network that brings together elite Chinese and overseas Chinese professionals from across Southeast Asia. It combines academic rigor with real-world wisdom, offering both learning and collaboration opportunities.\u003C/p>\u003Ch4 style=\"text-align: start;\">\u003C/h4>\u003Ch4 style=\"text-align: start;\">Curiosity, Struggles, Attachment, and Joy\u003C/h4>\u003Cp style=\"text-align: start;\">Reflecting on her MBA journey, Yang Yang describes it with four words: curiosity, struggle, attachment, and joy.\u003C/p>\u003Cp style=\"text-align: start;\">From entering the classroom with curiosity, navigating challenges with struggle, to the attachment felt when courses concluded, and the joy of completing her pre-defense, these moments strung together a transformative experience.\u003C/p>\u003Cblockquote style=\"text-align: start;\">“The program enriched my professional background and helped me think from a holistic perspective—covering customer psychology, value creation, and the entire business cycle from front-end to back-end. It was an all-round enhancement.”\u003C/blockquote>\u003Cp style=\"text-align: start;\">For Yang Yang, the Jinan University MBA Program (Mandarin) has been more than an academic pursuit—it has been the answer to her career transformation journey.\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">\u003Cem>(Original article, unauthorized reproduction prohibited，Translated by AI from the original Chinese text)\u003C/em>\u003C/span>\u003C/p>",1,"2025-08-21 11:57:31",34,"",6,"从500强企业到教育行业，她在暨南大学中文MBA（新加坡班）解决转型难题","From Fortune 500 to Education: How JNU MBA Program (Mandarin) Bridged the Gap",2,3,"2026-05-19 01:54:04",1791963705596]