[{"data":1,"prerenderedAt":19},["ShallowReactive",2],{"article-43":3},{"alumniType":4,"annex":5,"annexEn":6,"author":7,"authorEn":8,"content":9,"contentEn":10,"createBy":4,"createTime":11,"highlight":4,"id":12,"language":4,"remark":13,"remarkEn":13,"sort":14,"title":15,"titleEn":16,"type":14,"updateBy":17,"updateTime":18},1,"{\"status\":\"success\",\"url\":\"https://www.niss.edu.sg/api//profile/upload/2025/11/25/王欢-fb-16-9封面_20251125170022A091.jpg\",\"name\":\"王欢-fb-16-9封面.jpg\"}","{\"status\":\"success\",\"url\":\"https://www.niss.edu.sg/api//profile/upload/2025/11/25/王欢-fb-16-9封面_20251125170616A093.jpg\",\"name\":\"王欢-fb-16-9封面.jpg\"}","南洋社会科学学院","NISS","\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">如果用一个词概括暨南大学中文MBA（新加坡班）25秋季班王欢的职业历程，他选择“见证”。 \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">自 2005 年大学毕业后，他便投身中国企业的海外发展前线。在美的集团的 7 年里，他参与东南亚区域的品牌建设、市场拓展与营销策略；此后加入碧桂园，深度参与了至今仍被视为中国房企全球代表性项目的“森林城市”；如今，他任职于中国电子信息产业集团下属企业，负责新马市场的业务开拓。 \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">过去 20 年，王欢亲历了中国企业出海从“代工与价格竞争”到“创新与品质引领”的历史性跨越，也见证了中国力量在全球舞台上的不断崛起。 他不是宏大叙事的旁观者，而是一个深度参与者。\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">出海企业数量越来越多，行业越来越多，但是直到今天为止，王欢认为我们在国际化与本地化的思维这一块还是有很大融合空间。国际化让企业能够走得更远，而本地化让企业走得更稳，要把这两者结合起来。中国品牌的海外竞争力主要是在创新的速度跟系统整合的能力这一方面。早期是靠价格去竞争，但是到今天这个时候，不管是现在出海的新三样还是老三样，中国出来的企业已经开始从靠低价的战略慢慢转成去做创新、做价值、做文化这个层面。相比20年前出海的中国企业，现在的企业更能够抓住当地消费者的心，更能够通过这种文化的一个输出，通过社媒的沟通去快速的建立品牌。\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">他见证了中国企业的这种质的变化，也见证了中国力量的崛起，对他个人来说是一个很荣幸很有价值的事情。 但越是身处中国企业出海的前沿，王欢越清晰地意识到，仅靠经验驱动的管理方式，已经不足以支撑新阶段的挑战。本科学习语言专业的背景，让他始终渴望系统补齐管理、战略、财务等核心知识体系。长期扎根海外，也让他希望重新理解中国商业发展。正是这样的思考，为他的下一步学习选择埋下伏笔。 \u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/11/25/王欢视频号-1121-封面_20251125170508A092.jpg\" alt=\"王欢视频号-1121-封面.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">2025 年秋，王欢正式成为暨南大学中文 MBA（新加坡班）的一名学生。 \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>1、用中文学习管理，更利于深度交流与系统思考\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\"> \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">语言从不是他的障碍，但在管理、战略等高强度认知场景中，中文母语学习能让思考更深入、表达更精准，也让与老师、同学的交流更加充分。 \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>2、希望深度解析中国商业实践与华商智慧\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\"> \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">长期在海外，他迫切希望从系统教育中重新理解中国经济与企业高速发展的模式创新、技术驱动与组织逻辑，而暨南大学中文 MBA（新加坡班） 项目强化中国优势，为学生提供紧密关注中国市场的窗口，引导学生在创新案例中学习，建立对商业发展趋势的洞察。 \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>3、东南亚华人华侨精英汇聚，是企业出海重要平台\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\"> \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">暨南大学在海外华人华侨群体中具有深厚影响力。在暨南大学中文MBA（新加坡班）这个项目中，同学们涵盖制造、科技、地产、金融等多个行业，身居中高层管理层，深度参与本地产业发展。 在他看来，暨南大学理解海外华人华侨的需求，校友网络遍布东南亚多个国家，是一个真正能支持中国企业全球化发展的宝贵平台。 他希望未来通过暨南大学中文MBA（新加坡班）这个平台，把更多具备本地经验与全球视野的华商人才链接起来，助力中国企业在东南亚扎根发展。\u003C/span>\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">暨南大学中文MBA（新加坡班）由暨南大学管理学院与南洋社会科学学院合作办学，于2022年在新加坡正式启动。至今已培养近两百名东南亚华人华侨精英。 毕业授予全球认可的暨南大学工商管理硕士学位证书和硕士研究生毕业证书。 \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">暨南大学中文MBA（新加坡班）立足新加坡，以西方管理体系为基础，深度解析中国商业实践与华商智慧，打造兼具中国深度与全球广度的工商管理教育体系。\u003C/span>\u003C/p>","\u003Cp>If one word could summarize the professional journey of Wang Huan, a student of the 2025 Fall Intake of the JNU MBA Program (Mandarin), it would be \u003Cstrong>witness\u003C/strong>.\u003C/p>\u003Cp>Since graduating in 2005, Wang has been deeply engaged in the frontline of Chinese enterprises’ global expansion. During his seven years at Midea Group, he contributed to brand building, market development, and marketing strategy across Southeast Asia. He later joined Country Garden, where he took part in the landmark Forest City project—still regarded as one of the most representative global ventures by Chinese real estate enterprises. Today, he works with a subsidiary of China Electronics Corporation, overseeing business development in the Singapore–Malaysia market.\u003C/p>\u003Cp>Over the past 20 years, Wang has witnessed the remarkable evolution of Chinese enterprises overseas—from competing through OEM production and price advantages to leading with innovation and quality. He has also observed, up close, the growing influence of China’s economic and technological power on the global stage.\u003C/p>\u003Cp>Wang is not a distant observer of this era of transformation; he is an active participant. While the number of Chinese enterprises going global continues to rise, he believes there remains significant room for integrating internationalization with localized business strategies. “Internationalization takes enterprises further; localization helps them stand firmer. The real challenge is combining both,” he says.\u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/11/25/王欢视频号-1121-封面_20251125171109A094.jpg\" alt=\"王欢视频号-1121-封面.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Cp>In his view, the competitive edge of Chinese brands today lies in their speed of innovation and strength in systems integration. What once relied on cost competitiveness has shifted toward value creation, cultural resonance, and brand building. Compared to two decades ago, Chinese companies are now better equipped to connect with local consumers, communicate through social media, and develop brands that grow rapidly in overseas markets.\u003C/p>\u003Cp>Witnessing this transformation—of industries, capabilities, and national strength—has been both an honor and a source of profound personal value for Wang.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>A New Stage Calls for New Capabilities\u003C/strong>\u003C/p>\u003Cp>The more deeply Wang became involved in the internationalization of Chinese enterprises, the more he realized that experience alone was no longer sufficient for the challenges ahead.\u003C/p>\u003Cp>With an undergraduate background in languages, he felt an increasing need to strengthen his foundations in management, strategy, finance, and organizational leadership. His many years working overseas also sparked a desire to revisit and better understand the forces behind China’s rapid commercial development.\u003C/p>\u003Cp>These reflections eventually led him to his next step: In 2025, Wang enrolled in the JNU MBA Program (Mandarin).\u003C/p>\u003Cp>\u003Cstrong>Why He Chose the JNU MBA Program (Mandarin)\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>1. Learning management in Chinese enables deeper thinking and communication\u003C/strong>\u003C/p>\u003Cp>While language was never an obstacle, Wang believes that studying complex topics such as strategy and leadership in his native language enables more precise expression, richer discussion, and deeper reflection.\u003C/p>\u003Cp>\u003Cstrong>2. A programme designed to unpack Chinese business practices and overseas Chinese business wisdom\u003C/strong>\u003C/p>\u003Cp>Having spent many years overseas, Wang sought a structured way to re-examine China’s economic growth, innovation models, and organizational dynamics. This MBA provides a China-centered lens anchored in global management theories, giving students a rare opportunity to understand China’s economic transformation through academic depth and contemporary case studies.\u003C/p>\u003Cp>\u003Cstrong>3. A unique network of Southeast Asian Chinese professionals—an important platform for globalizing enterprises\u003C/strong>\u003C/p>\u003Cp>Jinan University has long-standing influence within overseas Chinese communities. Students in this programme come from diverse industries—manufacturing, technology, real estate, finance—and hold managerial or senior managerial roles actively shaping Southeast Asia’s economic landscape.\u003C/p>\u003Cp>For Wang, this network is invaluable. With alumni across Singapore, Malaysia, Indonesia, and beyond, the programme provides a strong platform for connecting overseas Chinese professionals who are committed to supporting the global development of Chinese enterprises.\u003C/p>\u003Cp>He hopes the MBA will help consolidate and empower a growing pool of globally minded talents who can enable Chinese enterprises to take root and thrive in Southeast Asia.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>About the Programme\u003C/strong>\u003C/p>\u003Cp>The JNU MBA Program (Mandarin) was launched in 2022 through a partnership between Jinan University School of Management and the Nanyang Institute of Social Sciences (NISS). To date, it has trained nearly 200 outstanding Chinese professionals across Southeast Asia.\u003C/p>\u003Cp>Rooted in Singapore, the programme integrates Western management frameworks with Chinese business practices and overseas Chinese business wisdom, offering a curriculum that blends China’s depth with global breadth.\u003C/p>\u003Cp>The programme also maintains partnerships with universities across Europe, Asia, and the Americas, enabling students to apply for 3–6-month international exchange opportunities to gain first-hand experience in global business education.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">\u003Cem>(Original article, unauthorized reproduction prohibited，Translated by AI from the original Chinese text)\u003C/em>\u003C/span>\u003C/p>","2025-11-25 17:12:55",43,"",2,"见证中国企业出海二十年｜暨南大学中文MBA（新加坡班）王欢的企业出海访谈","Witnessing Two Decades of China’s Global Expansion｜An Interview with Wang Huan from JNU MBA Program (Mandarin)",3,"2026-05-19 01:57:49",1791963705689]