[{"data":1,"prerenderedAt":21},["ShallowReactive",2],{"article-46":3},{"alumniType":4,"annex":5,"annexEn":6,"author":7,"authorEn":8,"content":9,"contentEn":10,"createBy":4,"createTime":11,"highlight":12,"id":13,"language":4,"remark":14,"remarkEn":14,"sort":15,"title":16,"titleEn":17,"type":18,"updateBy":19,"updateTime":20},1,"{\"status\":\"success\",\"url\":\"https://www.niss.edu.sg/api//profile/upload/2026/01/29/joseph&penny youtube-封面_20260129142351A144.jpg\",\"name\":\"joseph&penny youtube-封面.jpg\"}","{\"status\":\"success\",\"url\":\"https://www.niss.edu.sg/api//profile/upload/2026/01/29/joseph&penny youtube-封面_20260129143103A149.jpg\",\"name\":\"joseph&penny youtube-封面.jpg\"}","南洋社会科学学院","NISS","\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">在新加坡，华商创业者的故事每天都在发生。但真正值得被反复讲述的，从来不只是“做了什么生意”，而是在复杂现实中，坚持了什么 “价值”。 \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">在众多华商故事中，有这样一对夫妻：他们既是并肩创业的事业伙伴，也是彼此最坚定的支持者；他们将环保视为一条必须走得通、走得久的商业道路，也将学习视为贯穿职业生涯、支撑企业长期发展的内在能力。 他们是新加坡本土企业 Sanz Pte Ltd 的联合创始人夫妻，也是暨南大学中文 MBA（新加坡班）2025 春季班的在读学生。 \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">Sanz 旗下核心环保品牌 BIOGreen，长期深耕环保与可持续领域，并非单纯提供“环保产品替代方案”，而是致力于在东南亚市场中，推动一种可被市场接受、可被规模化执行的可持续生活方式与消费选择。 他们的故事，正是当代东南亚华商群体的一个真实缩影。\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2026/01/29/1月26日-封面_20260129142947A146.jpg\" alt=\"1月26日-封面.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>从华商出发：在东南亚生长的环保创业实践 \u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">坚持环保，从来不是一句态度宣言，而是一项需要长期兑现的商业承诺。 对 Joseph 与 Penny 来说，环保从来不是一句营销口号，而是一条必须经得起时间考验的选择。通过 BIOGreen，Sanz 持续将绿色理念落实于日常消费场景，服务对象涵盖大型超市、餐饮体系与公共机构。在这一过程中，他们不断在供应链设计、材料选择与产品结构之间，平衡可行性、成本控制与长期环境影响。BIOGreen 所采用的玉米淀粉、甘蔗渣、竹纤维、椰壳等可再生材料，并非单纯的材料替代，而是对“如何减少环境足迹、降低一次性消费对生态的长期影响”的系统回应。 因此，BIOGreen 并不只是“销售环保产品”，而是在推动一种可被市场接受、可被规模化执行的具有商业可持续性的环保模式。这也使 Sanz 在东南亚市场中，逐步建立起清晰、稳定的品牌价值定位。\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2026/01/29/PHOTO-2026-01-21-09-37-40_20260129143008A147.jpg\" alt=\"PHOTO-2026-01-21-09-37-40.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>选择中文 MBA 的深层原因 \u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">随着企业规模与区域复杂度提升，单点经验已不足以支撑长期发展。他们逐渐意识到，真正需要被强化的，不只是“如何把企业做大”，而是如何在多元文化环境中进行组织治理，如何在复杂的区域环境中进行战略判断，以及如何将多年的商业直觉，转化为可复制、可持续的管理体系。 对一家以价值驱动的企业而言，学习并非附加选项，而是防止品牌理念在规模化过程中被稀释的关键工具。这也正是他们选择共同走进暨南大学中文 MBA（新加坡班）的重要原因。 \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">在新加坡，英文 MBA 项目选择众多，但对东南亚华商而言，中文不仅是一种语言，更是一整套关于关系、信任、长期主义与“义利并重”的思维系统。在中文语境中讨论战略、组织、资本与人性，理解更直接，思考也更深入。更重要的是，身边的同学，汇聚了扎根东南亚的华人华侨企业家与中高层管理者。让学习本身，成为一场高密度的经验与思想交换。\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">暨南大学作为一所百年名校、华侨最高学府，其中文 MBA 项目天然承载着连接全球华人华侨、沉淀华商智慧、培养跨区域管理能力的使命。如果说课程体系解决的是“知识结构”，那么真正让大家产生联结的，是这个项目所聚集的人。在这里，有扎根东南亚的华人华侨企业主，在中资、外资与本地企业之间穿梭的中高级管理者。 \u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2026/01/29/DSC06891_20260129143038A148.jpg\" alt=\"DSC06891.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>夫妻共读 MBA：从“并肩创业”到“共同进化” \u003C/strong>\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">夫妻共同创业已属不易，而夫妻共同攻读 MBA，更是一种极高强度的长期投入。 在同一套理论框架下讨论问题，在同一群华商同学中交换经验，原本依赖默契与直觉的决策，逐步获得方法论与系统支撑。 这不仅改变了他们的企业运作方式，也重新定义了他们对“华商角色”的理解：不只是成功的经营者，更是对社会、环境与下一代负责的长期建设者。\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">在东南亚的发展进程中，华商始终是重要力量。 他们在多元制度之间寻找平衡 ， 也在一次次商业选择中，塑造着社会的长期方向。 而BIOGreen 的故事，正是这种“在现实中坚持价值”的当代表达。\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);\">暨南大学中文MBA（新加坡班）由暨南大学管理学院与南洋社会科学学院合作办学，于2022年在新加坡正式启动。至今已培养近两百名东南亚华人华侨精英。 毕业授予全球认可的暨南大学工商管理硕士学位证书和硕士研究生毕业证书。 暨南大学中文MBA（新加坡班）立足新加坡，以西方管理体系为基础，深度解析中国商业实践与华商智慧，打造兼具中国深度与全球广度的工商管理教育体系。 学院与欧洲、亚洲、美洲等十余所知名学府建立合作，每位同学都有机会申请 3–6 个月海外交换，走进全球商学院课堂，拓展国际视野。\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2026/01/29/JNU-169常规结尾_20260129142834A145.jpg\" alt=\"JNU-169常规结尾.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>","\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">In Singapore, stories of Chinese entrepreneurs unfold every day.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Yet, the stories truly worth retelling are never only about what business was built, but rather what values were upheldamid complex and ever-changing realities.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Among many such narratives, there is a couple whose journey stands out. They are both life partners and business partners, supporting each other through entrepreneurship. They regard environmental sustainability not as a slogan, but as a long-term commercial commitment, and view continuous learning as an essential capability that sustains both personal growth and business resilience.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">They are the co-founders of Singapore-based enterprise Sanz Pte Ltd, and current students of the JNU MBA Program (Mandarin), Singapore Cohort – Spring 2025 Intake.\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2026/01/29/1月26日-封面_20260129143455A150.jpg\" alt=\"1月26日-封面.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Ch3>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Growing an Environmental Business Rooted in Southeast Asia\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Sustainability is never a simple declaration of intent. It is a commitment that must withstand time, market realities, and operational complexity.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">For Joseph and Penny, environmental responsibility has never been a marketing label. Through Sanz’s core sustainability brand BIOGreen, they have consistently translated environmental values into everyday consumption scenarios. Their services extend across large supermarkets, food and beverage groups, and public institutions.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">In doing so, they continuously balance supply chain design, material selection, cost efficiency, and long-term environmental impact. The use of renewable materials such as corn starch, sugarcane bagasse, bamboo fiber, and coconut shell is not merely about substitution, but a systematic response to reducing environmental footprints and mitigating the long-term ecological impact of single-use consumption.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">As a result, BIOGreen is not simply a provider of “eco-friendly products.” It represents a market-viable, scalable model of sustainable living that can be practically implemented across Southeast Asia. This approach has enabled Sanz to gradually establish a clear and credible brand positioning within the regional sustainability landscape.\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2026/01/29/PHOTO-2026-01-21-09-37-40_20260129143513A151.jpg\" alt=\"PHOTO-2026-01-21-09-37-40.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Ch3>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Why the JNU MBA Program (Mandarin)\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">As the company expanded in scale and regional complexity, Joseph and Penny came to realize that experience alone was no longer sufficient to support long-term growth. What needed strengthening was not merely how to grow the business, but how to govern organizations in multicultural environments, make strategic decisions amid regional complexity, and transform years of business intuition into structured, replicable management systems.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">For a values-driven enterprise, learning is not optional. It is a critical tool to ensure that core principles are not diluted during scaling. This realization led them to jointly enroll in the JNU MBA Program (Mandarin) in Singapore.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">While Singapore offers numerous English-taught MBA programs, for Chinese entrepreneurs in Southeast Asia, Mandarin is more than a language. It embodies a system of thinking shaped by relationships, trust, long-term orientation, and the balance between commercial success and social responsibility. Discussing strategy, organization, capital, and human behavior within a Mandarin context allows for deeper understanding and more direct engagement.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Equally important is the peer network. The program brings together Chinese entrepreneurs and senior managers rooted across Southeast Asia, creating a high-density environment for the exchange of experience, insight, and perspective.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">As a century-old institution and China’s leading university for overseas Chinese education, Jinan University naturally carries the mission of connecting global Chinese communities, consolidating Chinese business wisdom, and cultivating cross-regional management capabilities. If the curriculum builds structured knowledge, it is the people within the program who create lasting connections.\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2026/01/29/DSC06891_20260129143539A152.jpg\" alt=\"DSC06891.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Ch3>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Studying as a Couple: From Co-Founders to Co-Evolving Leaders\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Starting a business together as a couple is challenging in itself. Pursuing an MBA together represents an even more intensive, long-term commitment.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Within the same theoretical frameworks and among the same community of Chinese business leaders, decisions that once relied on intuition and tacit understanding are gradually supported by structured methodologies and shared analytical language.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">This process has reshaped not only how they operate their business, but also how they understand the role of Chinese entrepreneurs today: not merely as successful operators, but as long-term builders accountable to society, the environment, and future generations.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Throughout Southeast Asia’s development, Chinese entrepreneurs have consistently played a vital role. They navigate between diverse systems and cultures, and through countless commercial decisions, help shape the region’s long-term social and economic direction.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">The story of BIOGreen is a contemporary reflection of what it means to uphold values within reality.\u003C/span>\u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2026/01/29/JNU-169常规结尾_20260129143555A153.jpg\" alt=\"JNU-169常规结尾.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Ch3>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">About the JNU MBA Program (Mandarin)\u003C/span>\u003C/h3>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">The JNU MBA Program (Mandarin), Singapore Cohort, is jointly offered by the School of Management at Jinan University and the Nanyang Institute of Social Sciences. Officially launched in Singapore in 2022, the program has to date educated nearly 200 Chinese and overseas Chinese professionals across Southeast Asia.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Graduates are awarded a globally recognized Master of Business Administration degree certificate and postgraduate graduation certificate from Jinan University.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">Based in Singapore, the program integrates Western management frameworks with in-depth analysis of Chinese business practices and overseas Chinese commercial wisdom, offering an MBA education that combines Chinese depth with global breadth.\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">The program maintains partnerships with more than ten leading universities across Europe, Asia, and the Americas. Students may apply for 3–6 months of overseas exchange, gaining direct exposure to global business school classrooms and expanding their international perspective.\u003C/span>\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">\u003Cem>(Original article, unauthorized reproduction prohibited，Translated by AI from the original Chinese text)\u003C/em>\u003C/span>\u003C/p>","2026-01-29 14:36:11",null,46,"",19,"一对创业夫妻的暨南大学MBA求学与企业实践之路","Entrepreneurship with Values: A Story of Chinese Business Owners and Sustainable Practice in Singapore",2,3,"2026-05-19 01:56:23",1791963705704]