[{"data":1,"prerenderedAt":18},["ShallowReactive",2],{"article-50":3},{"alumniType":4,"annex":5,"annexEn":6,"author":7,"authorEn":8,"content":9,"contentEn":10,"createBy":11,"createTime":12,"highlight":4,"id":13,"language":14,"remark":15,"remarkEn":15,"sort":11,"title":16,"titleEn":17,"type":11,"updateBy":4,"updateTime":4},null,"{\"status\":\"success\",\"url\":\"https://www.niss.edu.sg/api//profile/upload/2026/05/19/IMG_4709_20250423161326A031_20260519021341A063.jpg\",\"name\":\"IMG_4709_20250423161326A031.jpg\"}","{\"status\":\"success\",\"url\":\"https://www.niss.edu.sg/api//profile/upload/2026/05/19/IMG_4709_20250423161326A031_20260519021405A064.jpg\",\"name\":\"IMG_4709_20250423161326A031.jpg\"}","南洋社会科学学院","NISS","\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"font-size: 14px;\">2025年4月18日，\u003C/span>\u003Cspan style=\"font-size: 14px;\">\u003Cstrong>南洋社会科学学院校友与学生发展中心 NISS COMMUNITY\u003C/strong>\u003C/span>\u003Cspan style=\"font-size: 14px;\"> 带领在校学生走进新加坡本土最具影响力的保健品企业之一：\u003C/span>\u003Cspan style=\"font-size: 14px;\">\u003Cstrong>海必优集团（Hi-Beau Group）\u003C/strong>\u003C/span>\u003Cspan style=\"font-size: 14px;\">，以清华智慧为引，探讨创新生态，洞见管理思维，感受品牌力量。\u003C/span>\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"font-size: 14px;\">本次企业参访不仅是一次走进产业现场的学习实践，更是一场融合管理理论与商业实战的思想碰撞。\u003C/span>\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cdiv data-w-e-type=\"video\" data-w-e-is-void>\n\u003Cvideo poster=\"企业参访官网视频.mp4\" controls=\"true\" width=\"720\" height=\"auto\">\u003Csource src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/企业参访官网视频_20250423170610A115.mp4\" type=\"video/mp4\"/>\u003C/video>\n\u003C/div>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 16px;\">\u003Cstrong>走进 Hi-Beau Group\u003C/strong>\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">深入了解保健品产业链\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4709_20250423161443A032.jpg\" alt=\"IMG_4709.jpg\" data-href=\"\" style=\"width: 543.00px;height: 407.19px;\">\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">活动伊始，\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Hi-Beau Group\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\"> 商务发展负责人张伟嘉女士为同学们介绍了企业概况。作为一个深耕新加坡本土、辐射亚太区域的保健品品牌，\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Hi-Beau Group\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\"> 旗下拥有多个家喻户晓的产品线，覆盖营养保健、美容养生等多个维度，长期稳居新加坡本土市场前列。\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4708_20250423161525A033.jpg\" alt=\"IMG_4708.jpg\" data-href=\"\" style=\"width: 292.00px;height: 218.92px;\"> \u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4707_20250423161614A035.jpg\" alt=\"IMG_4707.jpg\" data-href=\"\" style=\"width: 292.00px;height: 218.97px;\">\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">随后，学生们深入参观了公司的生产车间与物流仓库。亲身感受 \u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 15px;\">\u003Cstrong>Hi-Beau Group\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\"> 在生产标准、质量管控和供应链管理上的精细与高效，深入了解现代保健品企业在自动化与数字化方面的布局与运营。\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 16px;\">\u003Cstrong>清华学长张明的创业之道\u003C/strong>\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">从灰姑娘理论到行业引领\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/99_20250423162211A037.jpg\" alt=\"99.jpg\" data-href=\"\" style=\"width: 485.00px;height: 727.02px;\">\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"color: rgb(23, 44, 71); font-size: 14px;\">参访高潮，是两场重量级主题分享。\u003C/span>\u003Cspan style=\"color: rgb(23, 44, 71); font-size: 14px;\">\u003Cstrong>第一场由 Hi-Beau Group 和新加坡制药科技Singapore Pharma Tech 联合创始人张明先生主讲。张明先生毕业于清华大学机械工程系，拥有新加坡国立大学 MBA 学位，并是英国华威大学商学院校友。\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(23, 44, 71); font-size: 14px;\">作为一位技术出身的创业者，他将科研严谨性与商业洞察力深度融合，成功打造了新加坡最大的保健品与中成药 OEM 平台，并持续推动行业创新。\u003C/span>\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"color: rgb(23, 44, 71); font-size: 14px;\">张明先生在分享中提出了独到的 \u003C/span>\u003Cspan style=\"color: rgb(23, 44, 71); font-size: 14px;\">\u003Cstrong>“灰姑娘理论”\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(23, 44, 71); font-size: 14px;\">——如何在传统产业中挖掘“看似平凡却潜力巨大的机会点”，并以自身的创业经验为例，讲述如何打造消费者信任与科研价值兼具的产品体系。现场掌声不断，学生纷纷表示收获颇丰。\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 16px;\">\u003Cstrong>创新生态的建立与思维跃迁\u003C/strong>\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">James 带来全新视角\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4712_20250423162408A038.jpg\" alt=\"IMG_4712.jpg\" data-href=\"\" style=\"width: 511.00px;height: 383.19px;\">\u003C/p>\u003Cp style=\"text-align: start;\">第二场分享由创新生态专家 James LIU 先生带来。他以“非线性转型：从产品到生态的系统创新之路”为主题，从自身在 GlobalFoundries、飞利浦、以及创业领域的经验出发，深度解析科技驱动下的商业模式转型。他结合自己10年前跨Facebook、Google、TikTok 等平台的 AI 营销创业公司的实践，为同学们分享了自己的创业经历以及如何在瞬息万变的市场中建立可持续创新能力。\u003C/p>\u003Cp style=\"text-align: start;\">James 先生来新加坡近20年，其跨行业，跨领域，跨平台的新产品研发，AI营销，创新生态系统搭建的经历让人耳目一新。本次分享不仅带来了思维启发，也引导现场围绕“个人和公司目前面临的挑战与可能的突破机制”展开5人小组共创，深度链接个人实践与生态协同的真实议题。\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 16px;\">\u003Cstrong>互动交流\u003C/strong>\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">思想交锋，连接实践与理想\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4704_20250423163413A105.jpg\" alt=\"IMG_4704.jpg\" data-href=\"\" style=\"width: 313.00px;height: 237.25px;\"> \u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4705_20250423163432A106.jpg\" alt=\"IMG_4705.jpg\" data-href=\"\" style=\"width: 318.00px;height: 238.45px;\">\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4715_20250423163552A107.jpg\" alt=\"IMG_4715.jpg\" data-href=\"\" style=\"width: 321.00px;height: 240.69px;\"> \u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4703_20250423163633A108.jpg\" alt=\"IMG_4703.jpg\" data-href=\"\" style=\"width: 321.00px;height: 240.64px;\">\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">在主题讲座后的自由问答环节，学生们积极发问，围绕企业实际运营、创业困境、个人发展与生活平衡等多个话题展开交流。嘉宾们耐心作答，启发大家从更战略的角度看待企业与个体的成长路径。\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4723_20250423163914A109.jpg\" alt=\"IMG_4723.jpg\" data-href=\"\" style=\"width: 375.00px;height: 281.25px;\">\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"font-size: 16px;\">\u003Cstrong>持续探索\u003C/strong>\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">NISS COMMUNITY 构建学习型社群\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4702_20250423164050A111.jpg\" alt=\"IMG_4702.jpg\" data-href=\"\" style=\"width: 709.00px;height: 531.67px;\">\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cstrong>NISS COMMUNITY \u003C/strong>将继续以“走出去”的方式，组织更多行业参访、实地学习与校友交流活动，助力学生在真实商业语境中积累经验、启发思维。\u003C/p>","\u003Cp style=\"text-align: start;\">On April 18, 2025, the \u003Cstrong>NISS COMMUNITY\u003C/strong> organised a visit for current students to \u003Cstrong>Hi-Beau Group\u003C/strong>, one of Singapore's most influential health supplement enterprises. The visit aimed to explore ecosystems, gain management insights, and experience brand power. \u003C/p>\u003Cp style=\"text-align: start;\">This corporate visit was not merely a learning experience in an industrial setting but also an intellectual exchange that merged management theory with business practice.\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cdiv data-w-e-type=\"video\" data-w-e-is-void>\n\u003Cvideo poster=\"企业参访官网视频.mp4\" controls=\"true\" width=\"720\" height=\"auto\">\u003Csource src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/企业参访官网视频_20250423170719A116.mp4\" type=\"video/mp4\"/>\u003C/video>\n\u003C/div>\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Exploring Hi-Beau Group: \u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\">Understanding the Health Supplement Industry Chain\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4709_20250423161443A032.jpg\" alt=\"IMG_4709.jpg\" data-href=\"\" style=\"width: 543px;height: 407.1875px;\">\u003C/p>\u003Cp style=\"text-align: start;\">The event began with Ms. Zhang Weijia, Business Development Manager at \u003Cstrong>Hi-Beau Group\u003C/strong>, introducing the company overview. As a health supplement brand deeply rooted in Singapore and extending across the Asia-Pacific region, \u003Cstrong>Hi-Beau Group\u003C/strong> owns multiple well-known product lines covering various aspects of nutritional health and beauty care, consistently maintaining a leading position in Singapore's domestic market.\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4708_20250423161525A033.jpg\" alt=\"IMG_4708.jpg\" data-href=\"\" style=\"width: 470.00px;height: 352.34px;\">\u003C/p>\u003Cp style=\"text-align: start;\">Subsequently, students toured the company's production facilities and logistics warehouse. They experienced firsthand the precision and efficiency of \u003Cstrong>Hi-Beau Group\u003C/strong> in production standards, quality control, and supply chain management, gaining deep insights into the automation and digitalization strategies of modern health supplement enterprises.\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Tsinghua Alumnus Zhang Ming's Entrepreneurial Path: \u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\">From the 'Cinderella Theory' to Industry Leadership\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/99_20250423162211A037.jpg\" alt=\"99.jpg\" data-href=\"\" style=\"width: 485px;height: 727.015625px;\">\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">The highlight of the visit featured two significant presentations. \u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>The first was delivered by Mr. Zhang Ming, co-founder of Hi-Beau Group and Singapore Pharma Tech. Mr. Zhang graduated from Tsinghua University's Department of Mechanical Engineering, holds an MBA from the National University of Singapore, and is an alumnus of Warwick Business School. \u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\">As an entrepreneur with a technical background, he has successfully integrated scientific rigour with commercial acumen to create Singapore's largest OEM platform for health supplements and traditional Chinese medicine, continuously driving industry innovation.\u003C/span>\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">In his presentation, Mr. Zhang introduced his unique \u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>\"Cinderella Theory\"\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\">—how to identify \"seemingly ordinary yet potentially enormous opportunity points\" in traditional industries. Using his own entrepreneurial experience as an example, he explained how to build a product system that combines consumer trust with scientific research value. The presentation was met with continuous applause, with students expressing significant gains from the session.\u003C/span>\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Establishing Ecosystems and Thought Transformation:\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\"> James Brings a Fresh Perspective\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4712_20250423162408A038.jpg\" alt=\"IMG_4712.jpg\" data-href=\"\" style=\"width: 511px;height: 383.1875px;\">\u003C/p>\u003Cp style=\"text-align: start;\">The second presentation was delivered by innovation ecosystem expert James LIU. With the theme \"Non-linear Transformation: A Systematic Innovation Journey from Products to Ecosystems,\" he provided an in-depth analysis of business model transformation driven by technology, drawing from his experience at GlobalFoundries, Philips, and in entrepreneurship. He shared his entrepreneurial journey from ten years ago with an AI marketing company that spanned platforms like Facebook, Google, and TikTok, and discussed how to establish sustainable innovation capabilities in a rapidly changing market.\u003C/p>\u003Cp style=\"text-align: start;\">Having lived in Singapore for nearly 20 years, James's cross-industry, cross-domain, and cross-platform experience in new product development, AI marketing, and innovation ecosystem building offered fresh insights. His presentation not only inspired new thinking but also guided the audience in small group collaborations of five people, focusing on \"challenges currently faced by individuals and companies and potential breakthrough mechanisms,\" deeply connecting personal practice with ecosystem synergy.\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>An Interactive Exchange:\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\"> Intellectual Engagement Connecting Practice and Ideals\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4704_20250423163413A105.jpg\" alt=\"IMG_4704.jpg\" data-href=\"\" style=\"width: 313px;height: 237.25px;\">\u003Cspan style=\"color: rgb(0, 0, 0);\"> \u003C/span>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4705_20250423170128A112.jpg\" alt=\"IMG_4705.jpg\" data-href=\"\" style=\"width: 316.00px;height: 236.95px;\">\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4715_20250423170159A113.jpg\" alt=\"IMG_4715.jpg\" data-href=\"\" style=\"width: 318.00px;height: 238.44px;\"> \u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4703_20250423170238A114.jpg\" alt=\"IMG_4703.jpg\" data-href=\"\" style=\"width: 319.00px;height: 239.17px;\">\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">During the open Q&amp;A session following the presentations, students actively posed questions on various topics including business operations, entrepreneurial challenges, personal development, and work-life balance. The guest speakers patiently responded, inspiring everyone to view the growth paths of enterprises and individuals from a more strategic perspective.\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4723_20250423163914A109.jpg\" alt=\"IMG_4723.jpg\" data-href=\"\" style=\"width: 375px;height: 281.25px;\">\u003C/p>\u003Cp style=\"text-align: start;\">\u003Cbr>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>Ongoing Exploration:\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\"> Building a Learning Community\u003C/span>\u003C/p>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2025/04/23/IMG_4702_20250423164050A111.jpg\" alt=\"IMG_4702.jpg\" data-href=\"\" style=\"width: 709px;height: 531.65625px;\">\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>NISS COMMUNITY\u003C/strong>\u003C/span>\u003Cspan style=\"color: rgb(0, 0, 0);\"> will continue to organize industry visits, field studies, and alumni exchange activities through its \"going out\" approach, helping students accumulate experience and inspire thinking in authentic business contexts.\u003C/span>\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 13px;\">\u003Cem>(Original article, unauthorized reproduction prohibited, Translated by AI from the original Chinese text)\u003C/em>\u003C/span>\u003C/p>",3,"2026-05-19 02:14:12",50,1,"","企业参访｜走进新加坡极具影响力企业Hi-Beau，探索清华智慧","NISS COMMUNITY Leads Students on a Visit to Hi-Beau Group: Exploring Innovative Ecosystems and Management Insights",1791963705753]