[{"data":1,"prerenderedAt":20},["ShallowReactive",2],{"article-61":3},{"alumniType":4,"annex":5,"annexEn":6,"author":7,"authorEn":8,"content":9,"contentEn":10,"createBy":4,"createTime":11,"highlight":12,"id":13,"language":4,"remark":14,"remarkEn":14,"sort":15,"title":16,"titleEn":17,"type":18,"updateBy":4,"updateTime":19},1,"{\"status\":\"success\",\"url\":\"https://www.niss.edu.sg/api//profile/upload/2026/10/13/ang_20261013154501A037.jpg\",\"name\":\"ang.jpg\"}","{\"status\":\"success\",\"url\":\"https://www.niss.edu.sg/api//profile/upload/2026/10/13/ang_20261013154510A038.jpg\",\"name\":\"ang.jpg\"}","南洋社会科学学院","NISS","\u003Cp>在新加坡，有一群人正在悄然完成一场代际间的身份重构。他们是第四代、第五代华人，生于斯长于斯，接受完整的英式教育，却在一个日益多极化的商业世界里，重新将目光投向祖辈出发的地方。\u003C/p>\u003Cp>洪铭聪便是其中的典型代表。\u003C/p>\u003Cp>十五年前，他带着当兵时萌生的创业念头踏入商海；十五年后，他执掌一家估值2000万新币的物流科技公司，同时活跃于百年华人会馆，扮演着文化与商业之间的连接者。而最近，他做了一个让身边人颇感意外的决定，报读暨南-南洋中文MBA。 \u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2026/10/13/洪铭聪封面910 (1)_20261013152111A032.jpg\" alt=\"洪铭聪封面910 (1).jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Cp>\u003Cstrong>从做生意到重新定义企业价值\u003C/strong> \u003C/p>\u003Cp>从早期“做一门生意”，到不断跨行业、跨市场寻找增长机会，再到今天搭建一个覆盖东南亚的物流科技平台。回望15年的创业经历，洪铭聪对创业的理解，也经历了三个明显的阶段，从赚钱，到扩张，再到创造企业价值。\u003C/p>\u003Cp>第一个阶段，是生存性的买卖思维。“一开始创业就是为了赚钱，一买一卖，怎样赚更多。”这是大多数创业者的起点，朴素而真实。\u003C/p>\u003Cp>第二个阶段，是扩张的冲动，不断寻找新的增长空间。从卖菜、水果到自动贩卖机，从服装、鞋履到餐饮、工厂，他的足迹遍布中东、美国等多个市场。进入不同行业、不同市场，尝试更多商业模式。把赚来的钱不断“all in”到下一个行业。\u003C/p>\u003Cp>“很多生意其实做得挺好，也有卖掉的时候；但大部分时候，学到很多，也做不好。”洪铭聪并不掩饰这一阶段的波折。恰恰是这种跨行业、跨地域的尝试，让他逐渐整理出一条清晰的主线，所有生意都是围绕科技展开。从自动贩卖机中的数据应用，到利用3D技术进行鞋类定制，传统行业的表象之下，他一直在做同一件事：\u003Cstrong>用科技重塑传统行业的价值。\u003C/strong>\u003C/p>\u003Cp>如今，带着“价值跟你能赚多少钱不是一回事”的想法，他进入了第三个阶段，创造企业价值。他创办的物流科技公司GO-GENIE，是一个打通空运、海运、陆运、仓储、最后一公里派送的整合平台。企业正在尝试解决一个更大的行业问题，如何通过科技、数据与AI，把东南亚高度碎片化的物流体系连接起来。“我们类似于一个control tower，让所有流通起来，减少资源浪费，通过大数据来做决策。”\u003C/p>\u003Cp>公司成立三年，去年估值达到2000万新币，并计划进一步进入A轮融资阶段。\u003C/p>\u003Cp>洪铭聪的目标直白而克制：“\u003Cstrong>最坏也要在东南亚做老大\u003C/strong>。” \u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2026/10/13/e14eb9722d4b0735d68af5b4a357d0f6_20261013152238A033.jpg\" alt=\"e14eb9722d4b0735d68af5b4a357d0f6.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Cp>\u003Cstrong>以商养会 新一代的运营理念\u003C/strong> \u003C/p>\u003Cp>如果说物流科技公司承载着洪铭聪的商业野心，那么会馆则是他文化身份的根基。\u003C/p>\u003Cp>作为泉属六会馆青年团总团长，他正在推动一场会馆的现代转型。“以前的会馆是侨胞的依靠，现在社会稳定了，会馆的意义需要重新定义。”他提出“以商养会”的理念，将会馆从单纯的文化传承组织，升级为连接商业资源、赋能年轻创业者的平台。他组织商务考察团回中国，走访菜鸟、京东，同时带团回到南安洪氏宗祠，让年轻一代在商业语境中重新发现文化根脉。“直接跟他们讲传统文化，没人有兴趣；但借着商务走访的机会，他们反而更想了解背后的故事。”\u003C/p>\u003Cp>这种将商业与文化双线融合的思维方式，也延伸到了他对自我提升的规划上。 \u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>为什么是中国？答案不止是商业\u003C/strong> \u003C/p>\u003Cp>洪铭聪长期与中国企业合作，也曾在中国经营生意。\u003C/p>\u003Cp>过去十五年间，他见证了中国商业环境从粗放到精细的剧烈演变。真正让他产生兴趣的，并非某一家企业的崛起，而是中国在短短几十年间形成的完整产业体系、供应链纵深、商业模式密度与科技创新节奏。这对于他所在的物流科技领域，冲击尤为直接。他公司正在做的许多尝试，本身便受到中国物流科技进化的启发。\u003C/p>\u003Cp>但与此同时，洪铭聪比许多旁观者更清楚一个事实，中国模式无法简单平移至东南亚。\u003C/p>\u003Cp>中国拥有统一的语言环境、庞大的市场、高度成熟的数字支付生态；而东南亚是一个由多个国家、多种语言、多元文化、分散市场构成的复杂区域。把中国的商业模式带到这里，需要的不是复制，而是理解其成立背后的逻辑，再完成一次彻底的本地化重构。 \u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>暨南大学 连接中国与东南亚\u003C/strong> \u003C/p>\u003Cp>过去创业时，他更多依靠自己的想法、经验和判断去做决策。但当企业开始进入不同市场，洪铭聪越来越意识到，如果继续沿用过去的方式方法，就可能存在大量自己看不到的“盲点”。\u003C/p>\u003Cp>“从0到1靠个人想法和经验就能做好，但从1到10、从10到100，需要系统性的方法，不能再走以前的老路。”因此，洪铭聪选择在企业快速发展的阶段重新学习。\u003C/p>\u003Cp>在考察了新加坡众多的MBA项目后，他选择了暨南-南洋中文MBA。\u003C/p>\u003Cp>对于一个以英语为第一语言的新加坡人，选择中文授课的MBA项目，在朋友眼中近乎“自找苦吃”。但洪铭聪认为，挑战恰恰是价值所在。\u003C/p>\u003Cp>“我曾经在中国做生意几年，我佩服中国的发展。中国改革开放才四十来年，能把整个国家做到世界数一数二，里面一定有值得学习的东西。”他坦言，如果以外国人的视角去学习，永远触不到根本，还是要以中国人的角度、中国人的方式去理解。\u003C/p>\u003Cp>选择暨南大学，还源于三重考量：百年名校的底蕴、华商智慧的实战价值，以及连接中国资源的平台效应。他将暨南大学视为一个连接中国与东南亚的“gateway”。\u003C/p>\u003Cp>暨南大学拥有积累百年的华商智慧。解构中华商业文明底层逻辑，从传统商道到现代治理，掌握中国式管理核心密码，将“中国式经验”转化为全球通用的核心竞争力。\u003C/p>\u003Cp>暨南大学的价值，还在于课堂内外资源同时发挥作用。教授团队大多身兼中国知名企业顾问，带进来的不是教科书里的推演，而是正在发生的商业实战与判断。依托暨南大学全球华人校友，深度锁定粤港澳大湾区与东南亚资源，共享全球华人华侨商业网络，构成了一个活跃且互信的深度资源链接的圈层。\u003C/p>\u003Cp>“暨南大学是华侨最高学府，在东南亚出了很多名人。李光前就是我们南安的前辈。”洪铭聪提到的李光前，是暨南大学的知名校友，新加坡著名实业家、慈善家。这种跨越百年的校友纽带，对于一位正在寻求中国与东南亚之间商业桥梁角色的华商而言，意义远超学历本身。洪铭聪的选择并非个例。越来越多新加坡华商在英语世界的商业训练之外，开始重新从中文世界的商业智慧中寻找增量。当东南亚成为全球供应链重组的关键地带，能够贯通中西、连接中国与区域市场的人才，正成为稀缺的战略资源。\u003C/p>\u003Cp>采访最后，洪铭聪说他希望被定义为“连接者”。连接商业资源，连接文化记忆，连接中国与东南亚。十五年的创业旅程，从买卖到扩张再到价值创造，他走过的路，恰是新一代南洋华商在时代变局中重新定位自我的缩影。\u003C/p>\u003Cp>而选择暨南大学，选择中文MBA，不过是他对自己下一个阶段的投资。当世界重新需要桥梁的时候，先让自己成为那座桥。\u003C/p>","\u003Cp>In Singapore, a new generation of Chinese Singaporeans is rethinking its relationship with its ancestral roots. Born and raised in Singapore and educated in an English-speaking environment, fourth- and fifth-generation Chinese Singaporeans are increasingly looking to China as the global business landscape becomes more interconnected and multipolar.\u003C/p>\u003Cp>Ang Ming Cong is one of them.\u003C/p>\u003Cp>Fifteen years ago, he entered the business world with an entrepreneurial ambition that began during his national service. Today, he leads a logistics technology company valued at S$20 million and plays an active role in Singapore’s Chinese clan associations, connecting business with cultural heritage.\u003C/p>\u003Cp>Recently, he made a decision that surprised some of those around him: to pursue the JNU-NISS MBA Program (Mandarin) in Singapore, delivered in Chinese.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>From Trading to Building Business Value\u003C/strong>\u003C/p>\u003Cp>Over the past 15 years, Hong’s understanding of entrepreneurship has evolved through three stages: making money, pursuing growth, and creating long-term business value.\u003C/p>\u003Cp>In the early days, his approach was straightforward.\u003C/p>\u003Cp>“When I first started, the goal was simply to make money — buy and sell, and find ways to earn more.”\u003C/p>\u003Cp>He later expanded into different industries and markets, from vegetables and fruit to vending machines, apparel, footwear, restaurants and manufacturing. His business ventures took him to markets across the Middle East, the United States and beyond.\u003C/p>\u003Cp>Profits from one venture often became the capital for the next.\u003C/p>\u003Cp>“Some businesses did quite well and were eventually sold. But most of the time, I learned a lot, and some ventures simply did not work out.”\u003C/p>\u003Cp>Looking back, Hong began to recognise a common thread across these seemingly different businesses: technology.\u003C/p>\u003Cp>Whether applying data to vending machines or using 3D technology for customised footwear, his focus remained the same — using technology to transform traditional industries and create greater value.\u003C/p>\u003Cp>Today, he is focused on building a business with a broader impact.\u003C/p>\u003Cp>His company, GO-GENIE, is an integrated logistics technology platform connecting air freight, sea freight, land transport, warehousing and last-mile delivery. It aims to address a major challenge in Southeast Asia: how to connect a highly fragmented logistics ecosystem through technology, data and AI.\u003C/p>\u003Cp>“We operate like a control tower, bringing different parts of the logistics chain together, reducing resource waste and using big data to support decision-making.”\u003C/p>\u003Cp>In just three years, the company reached a valuation of S$20 million last year and is preparing for its next stage of growth, including a planned Series A fundraising round.\u003C/p>\u003Cp>His ambition is clear: “At the very least, we want to be a leading player in Southeast Asia.”\u003C/p>\u003Cp>\u003Cimg src=\"https://www.niss.edu.sg/api//profile/upload/2026/10/13/e14eb9722d4b0735d68af5b4a357d0f6_20261013153704A036.jpg\" alt=\"e14eb9722d4b0735d68af5b4a357d0f6.jpg\" data-href=\"\" style=\"width: 50%;\"/>\u003C/p>\u003Cp>\u003Cstrong>Sustaining Cultural Heritage Through Business\u003C/strong>\u003C/p>\u003Cp>While logistics technology represents Hong’s business ambitions, his involvement in Singapore’s Chinese clan associations reflects another important part of his identity.\u003C/p>\u003Cp>As President of the Youth Committee of the Six Clan Associations of Quanzhou Origin, he is working to modernise the role of these long-established community organisations.\u003C/p>\u003Cp>“In the past, clan associations provided essential support for Chinese immigrants. Today, with society more stable, we need to redefine their purpose.”\u003C/p>\u003Cp>His approach is to let business support cultural continuity. Rather than viewing clan associations solely as custodians of tradition, he sees them as platforms for connecting business networks and supporting young entrepreneurs.\u003C/p>\u003Cp>He has organised business delegations to China, including visits to logistics and technology companies such as Cainiao and JD.com. These trips have also included visits to ancestral sites, such as the Hong family ancestral hall in Nan’an.\u003C/p>\u003Cp>“When you talk directly about traditional culture, young people may not be interested. But when they visit these places as part of a business trip, they become more curious about the stories behind them.”\u003C/p>\u003Cp>For Ang Ming Cong, business and cultural heritage are not separate pursuits. Both are about building connections across generations.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>Why China? More Than a Business Opportunity\u003C/strong>\u003C/p>\u003Cp>Having worked with Chinese companies and run businesses in China, He has witnessed significant changes in the country’s business environment over the past 15 years.\u003C/p>\u003Cp>What interests him is not simply the success of individual companies, but the broader development of China’s industrial ecosystem, supply chains, business models and technological innovation.\u003C/p>\u003Cp>These developments are particularly relevant to his work in logistics technology. Many of the solutions his company is exploring have been inspired by advances in China’s logistics industry.\u003C/p>\u003Cp>At the same time, he recognises that China’s business models cannot simply be transplanted into Southeast Asia.\u003C/p>\u003Cp>China benefits from a large domestic market, a relatively unified language environment and a mature digital payment ecosystem. Southeast Asia, by contrast, comprises diverse countries, languages, cultures and market structures.\u003C/p>\u003Cp>Success in the region requires more than replication. It requires an understanding of the underlying principles behind successful business models, followed by thoughtful adaptation to local conditions.\u003C/p>\u003Cp>This is why Ang Ming Cong believes that understanding China is increasingly important for businesses seeking to grow across Southeast Asia.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>Jinan University: A Bridge Between China and Southeast Asia\u003C/strong>\u003C/p>\u003Cp>As his business expanded across markets, Hong began to recognise the limitations of relying solely on personal experience and instinct.\u003C/p>\u003Cp>“From zero to one, individual ideas and experience can take you quite far. But from one to ten, and from ten to a hundred, you need systematic methods. You cannot keep doing things the way you always have.”\u003C/p>\u003Cp>He decided to return to the classroom at a critical stage in his company's development.\u003C/p>\u003Cp>After exploring various MBA programmes in Singapore, he chose the JNU-NISS MBA Program (Mandarin) in Singapore.\u003C/p>\u003Cp>For a Singaporean whose first language is English, choosing a Chinese-taught MBA programme might seem like an unconventional decision. For Hong, however, the challenge is part of the value.\u003C/p>\u003Cp>“I spent several years doing business in China, and I admire its development. In just over four decades of reform and opening-up, China has become one of the world's leading economies. There must be a great deal we can learn from that experience.”\u003C/p>\u003Cp>He believes that learning about China from an external perspective alone is not enough. To understand its business environment more deeply, one must engage with its language, culture and ways of thinking.\u003C/p>\u003Cp>His decision to study at Jinan University rests on three considerations: the heritage of a century-old institution, the practical value of Chinese business knowledge, and access to a network connecting China with Southeast Asia.\u003C/p>\u003Cp>For Ang Ming Cong, Jinan University serves as a gateway to understanding China and engaging with its business ecosystem.\u003C/p>\u003Cp>With its longstanding connections to the Chinese diaspora, Jinan University offers a perspective on Chinese business culture that spans traditional commercial values and contemporary management practices. The aim is not simply to learn from China's experience, but to understand the principles behind it and apply them in different business contexts.\u003C/p>\u003Cp>The programme also provides opportunities to engage with real-world business issues through faculty members with industry experience and professional networks. Its global alumni community offers further connections to the Guangdong–Hong Kong–Macao Greater Bay Area, Southeast Asia and Chinese business communities around the world.\u003C/p>\u003Cp>“Jinan University is a leading institution for overseas Chinese education and has produced many prominent figures in Southeast Asia. Lee Kong Chian was also a fellow native of Nan’an.”\u003C/p>\u003Cp>Lee Kong Chian, the renowned Singaporean industrialist and philanthropist, was a distinguished alumnus of Jinan University. For Ang, this historical connection reinforces the university's longstanding ties with the Chinese community in Southeast Asia.\u003C/p>\u003Cp>The choice of Jinan University is part of a broader trend. More Chinese Singaporean business leaders are looking beyond the business education they received in the English-speaking world and exploring the additional perspectives offered by Chinese-language learning.\u003C/p>\u003Cp>As Southeast Asia becomes increasingly important in the restructuring of global supply chains, professionals who can navigate both Chinese and Western business environments are becoming more valuable.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>Becoming a Connector\u003C/strong>\u003C/p>\u003Cp>Ang’s decision to pursue an MBA is not simply about obtaining another qualification. It reflects his desire to prepare for the next stage of his entrepreneurial journey.\u003C/p>\u003Cp>As he puts it, he hopes to be known as a “connector” — someone who connects business resources, cultural heritage, and China with Southeast Asia.\u003C/p>\u003Cp>His 15-year journey, from trading and expansion to value creation, reflects the changing ambitions of a new generation of Nanyang Chinese business leaders.\u003C/p>\u003Cp>For Ang, choosing Jinan University and a Chinese-taught MBA is an investment in what comes next.\u003C/p>\u003Cp>In a world that increasingly needs bridges between markets, cultures and ideas, he is preparing to become one.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>\u003Cp>(Original article, unauthorized reproduction prohibited，Translated by AI from the original Chinese text)\u003C/p>","2026-10-13 15:37:44",0,61,"",22,"新一代新加坡华人，为什么把暨南大学当作中国与东南亚的“gateway”？","Connecting Business, Culture and China–Southeast Asia",2,"2026-10-13 15:45:13",1791879450595]